Packaging 101: A Guide for Small Business
While working as a Marketing Executive for Macfarlane Packaging, I was tasked with creating a visual component for the new Packaging 101 educational series. The goal was to provide small business owners with a quick and accessible way to learn the essentials of effective packaging.
The Challenge: To take technical blog content and transform it into a high energy video format that maintained corporate brand standards while remaining approachable for a small business audience.
The Solution: I designed a custom visual identity for the series and used After Effects to create a template for the motion graphics. This ensured consistency across the three videos. By combining timed typography with iconography and voice over, I created a series that helped increase engagement with the company’s digital educational resources.
This project was created during my employment as a Marketing Executive at Macfarlane Packaging. All brand assets, logos and intellectual property belong to Macfarlane Group UK Ltd. This work is displayed here for portfolio purposes to demonstrate my skills in motion design and content production.