Small Batch Craft Beer

Dinky Brewing Co. was born from a shared passion for craft beer and Dungeons and Dragons. The company takes its name from a beloved gnome character, Dinky Bignoodle, and aims to provide high quality, small batch beer perfect for long gaming sessions.

---

The Challenge: To build a brand that feels professional enough to compete in the crowded craft beer market while staying true to its quirky, tabletop gaming roots. The identity needed to be flexible enough to work across various beer styles and colourful label designs.

The Solution: I developed a central brand mark featuring the title character to act as the face of the company. Using a bright and energetic colour palette, I created a series of packaging designs that allow each unique beer name and flavour profile to shine. The resulting brand is cohesive, fun and deeply rooted in the community it serves.

This brand identity and packaging was created as a freelance commission for Dinky Brewing Co. All character names and brand concepts remain the property of the client.