Personal Trainer
Having previously worked with several designers, Alex Prudencio sought a new identity that felt truly dynamic and fitness orientated. He needed a brand that was professional and powerful, capable of standing out on both digital platforms and physical apparel.
The Challenge: To create a mark that felt unique to Alex while immediately communicating the nature of his business. The brand needed to transition away from generic fitness aesthetics into something more bespoke and memorable.
The Solution: I developed a custom brand mark that seamlessly incorporates the initials ‘AP’ into the silhouette of a kettlebell. This creates a clever visual double meaning that is both impactful and functional. Paired with a high energy colour palette and bold typography, the resulting identity provides a sense of movement and strength that resonates with his target audience.
This brand identity was created as a freelance commission for Alex Prudencio. All brand marks and intellectual property remain the property of AP Fitness.